Long onboarding & service ad creation

This is perhaps one of the largest onboarding design projects I have been involved in. A long process that needed to be broken down into several steps, to make it seem less tedious. The website was an ad portal for several types of user personas. This was especially challenging since the project was actually a redesign. (Name is obscured) Work: Concepts, GUI Set, Design System, High-fidelity mock-ups, Interaction Design, UX Research (Foundational research, AB Testing, Moderated and Unmodarated User Studies, Design and post launch research, both qualitative and quantitative)